Berger Bros is letting customers know about the pending price increase, using it to help drive more sales:
"Due to current economic conditions, Nikon has informed us that effective February 1, 2009, they are being forced to re-structure their pricing. This means that they will be increasing their prices across the board. Some products will be increasing by almost 15%!!
Berger Bros. Camera always strives to give our customers high-quality products at competitive prices. This is why we would like to give you, our valued customer, a heads-up on this price increase so you can save some money before the increase takes effect. Please note that quantities are limited.
We will continue to give you the best possible prices along with the best service. As always, we appreciate your business."
Source: Confidential. on 1/20/2008.